Do you want to grow your brand to 6,7 or 8 figures? Then it must have a solid advertising strategy in place.

Amazon advertising is a great tool to drive significant traffic on amazon for sales growth, but only if it’s done the right way.

Data shows nearly 90% sellers are using Amazon advertising but 6 out of 10 sellers are struggling with it. The reason for this is that the Amazon advertising is not like “set it and forget it”. As competition on amazon is higher than ever due to the recent rise of Amazon FBA aggregators. While selling on customer-centric marketplace, Sellers need to take data driven measures to improve their product discoverability for better conversion. 

Overview of Amazon advertising

Amazon offers different types of ads for different kinds of rewards, So you have to choose ad type according to your end goal.

Take this article as your amazon advertising guide, we’ll walk you through to different tools for driving best results from these campaigns.

Do you know what kind of different options you have in Amazon advertisements?

It’s important for you to familiarize yourself with all kinds of ads and their end results. So, you can use what suits best for your business.

Sponsored Product ads

It’s a common ad type used by most Amazon sellers, it allows you to promote your product on top of Amazon search results. In this ad you advertise your individual products against specific keywords and ASINs. 

66% of Amazon 3P sellers are using sponsored product ads, As it’s easy to use and helps you to target your audience directly. 

Sponsored Brands

Sponsored brands – allows you to create your brand awareness on top of Amazon search Results (and on other placements).In this ad type customers will see your logo with other relevant products of your brand instead of 1 single product.

It allows you to land this traffic directly on your customized landing page, 34% of Amazon 3P sellers are using sponsored Brands ads. Because it’s very effective in brand building.

Sponsored Display ads

Sponsored display ads help you to promote your product on and off Amazon. It’s an audience based ad type from your chosen product listing for your relevant customer. These ads will appear on any website whether it’s owned by Amazon or not. 

It can be a great tool for your retargeting strategy. Amazon used customer search and buying history for displaying this ad. So, if you are selling volleyball Net and a customer has recently bought a volleyball, Amazon will target this customer in sponsored Display ads.

Amazon DSP

Amazon sellers are always looking for exciting and new advertising opportunities to reach their customers. That’s why Amazon has introduced its Demand side platform (DSP).

Amazon DSP is a programmatically designed software which allows advertisers to buy display, video, audio placements all over the internet to promote their products. 

Make the most on Amazon PPC

In 2022, if you want to scale your brand on Amazon then it must have a solid Amazon advertising strategy, for that you don’t have to master all kinds of Amazon ads. No matter which kind of ads you were running previously, Zelevate will help you to give the right direction to your Amazon strategy.

Schedule your consultation call or send us a message to get your free brand audit today, and see how you can further grow your business.